The e-commerce landscape is thriving, and the numbers speak for themselves. In 2025, global e-commerce sales are projected to surpass $6.8 trillion, highlighting an increasing shift toward online shopping. With 20% of all retail transactions now taking place online, it’s clear that e-commerce is an expanding part of the retail industry.
With sustainability driving consumer purchasing behaviors, staying ahead of the curve is essential. Younger generations, in particular, are prioritizing eco-friendly products and increasingly turning to secondhand goods as a way to reduce waste and lower costs, further fueling the growth of the secondhand market.
The start of the new year presents the opportunity to build momentum and lay the foundation for the months ahead. Don’t let the post-holiday slowdown hold you back—this is the moment to keep moving forward. Q1 is crucial for maintaining that momentum and positioning your business for growth as the market continues to evolve and expand.
To help you make the most of Q1 2025, we’ve curated for you a free valuable resource: “Top E-Commerce Brands Guide for Q1.” This downloadable guide is based on data from $5.9M in online sales across more than 1,000 brands during Q1 2024. The data was gathered through our software, Upright Lister, which tracks and analyzes sales on platforms like eBay, ShopGoodwill, Shopify, and more. Whether you’re selling on these marketplaces or others, this guide offers vital, data-driven insights designed to help you stay competitive in the fast-moving secondhand market.
Nintendo and Nike might be common on other top-selling lists, but diving deeper into the guide uncovers other notable names. Lululemon and Carhartt, for example, are seeing impressive sales, but didn’t quite break the top 10 for Q1.
Top 10 Brands to Sell in Q1
Here are the top 10 best-selling brands from Q1 2024 ranked by total item revenue to help you target your inventory effectively for your sales strategy in Q1 2025:
- Apple | $331,450.73
- Nintendo | $261,538.46
- Coach | $250,982.54
- Nike | $228,384.80
- Sony | $181,784.36
- Michael Kors | $122,980.96
- Canon | $113,177.92
- Microsoft | $110,443.92
- Samsung | $106,315.06
- Gucci | $100,846.76
Leading the pack is Apple, with a remarkable $331,450.73 in sales, followed by Nintendo at $261,538.46. Even brands ranked lower in the top 10, such as Gucci, achieved significant results, reaching $100,846.76. These figures highlight the strength and market dominance of these top performers, emphasizing their ability to drive results in the secondhand space.
Optimize Your E-Commerce Strategy and Drive Growth
Maximizing your sales potential in Q1 starts with optimizing your e-commerce operations, ensuring you’re showcasing the right brands, and leveraging data-driven insights to drive growth.
Upright Labs offers Upright Lister, an all-in-one software solution for profitability, growth, and efficiency for your e-commerce operations. It streamlines inventory management, listing, and shipping across multiple platforms, with features like automated pricing, real-time insights, and customizable workflows. With advanced analytics and seamless integration, Upright Lister helps you optimize every aspect of your business, from listing and repricing to packing and shipping, so you can focus on driving growth.
Ready to Unlock More Insights?
For a deeper dive into the brands driving sales success in the secondhand market, our Top E-Commerce Brands Guide for Q1 reveals key trends. Download the full guide here to gain the insights you need to sharpen your e-commerce strategy and stay ahead of the competition.